Fandom marketing flys under the radar. If you listen to the hypsters, it's the second coming and then some. I read a lot about what brands should do but never case studies beyond food tie-ups and anime knock-offs and here is an example of all the hype in one place; yes redundant.
Problem . . . I agree with EVERYTHING written here.
What if at the end of the day as a musician you could put together a journal with any pictures you took, sound, outtakes, whatever and you madethem into cards and people joined to get your drop of cards and most got a white card but some got special audio and message you leave for those elite fan card winners, personal notes on your day. And it was done in game dynamic. And you could create these cards and turn them into drops whenever you wanted and dropped them for fan to join to win just by following a url. And, it was called Dropline. And, drops were RSS compliant so anyone could join a drop to play the game.
FanVault.Live 